Pink setting powder is the makeup trend for everyone who struggles with dark eye

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The pursuit of radiant skin is never-ending, and now makeup artists have come up with another way of achieving a lit-from-within glow.

Even Kylie Jenner is on the trend, applying pink powder under her eyes.

All you need, is to switch to using a pink powder over a translucent or skin tinted one.

At least, viral videos on TikTok would have you believe it’s this easy.

The technique involves using pink powder on the skin, but mostly under the eyes, to lift dark circles, colour correct, or brighten skin.

Caroline Barnes, revered makeup artist, says it works for counteracting ‘dull tones around the eye area’.

The shade pink has a subtle highlighting effect as it neutralises green/grey tones and the colour generally boosts the vibrancy of the skin,’ she explains.

‘The deeper your skin tone, the more you will need to use a warmer base mixed with a richer pink tones.

‘Otherwise, the effect will leave your skin looking rather grey. Alternatively, you could add a hint of pink powder into your normal face powder and enjoy the brightening effects.’

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It’s best applied lightly to skin with a soft fluffy brush – because after all, you don’t want it to look actually pink. This isn’t Barbiecore.

Celebrity makeup artist Aimee Adams warns this is where pink powder can be tricky, and why she doesn’t recommend it for everyone.

She says: ‘I really like pink and peach powders as they are colour correctors.

‘However, it is a bit of a trend and I think you do have to be careful with it. I personally mainly use it under the eyes.

‘Shades like pink and peach brighten and disguise flaws and darkness. They can really lift the work that concealer is doing.

‘I think it will suit most skin tones, but you would need to be careful with the darkest skin tones as it may look ashy.

‘Sallow, pale or yellowish skin tones can be brightened with pink. But yellow tones work best on tanned skin.’

Aimee says start with light layers, to avoid going overboard. Colour aside, too much powder will turn makeup cakey.

’You do have to be careful with using it all over the face as it can alter the colour of your makeup,’ Aimee wants you to take note.

Instead, stick to under the eyes for a subtle brightening boost.

Ready to try the trend? Shop our favourite pink powders here.

Huda Beauty Easy Bake Loose Powder, £34

A mattifying powder that won’t look flat.

By Terry Hyaluronic Tinted Hydra-Powder, £47

A rosy hue is available in this much loved powder that doesn’t dry out skin.

Rimmel Stay Matte Pressed Powder, £4.99

The iconic high street pressed powder now comes in a pink-beige shade.

Givenchy Prisme Libre Loose Powder, £48.50

The cult classic powder comes in four blossom pink tones that nail the trend.

Jones Road Tinted Face Powder, £27

This pink looks scary, but apply it lightly and it’ll blend out.

Kylie Cosmetics Setting Powder, £24

If it’s good enough for Kylie Jenner…

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