These Beauty & Fashion Brands Are Giving Back During Coronavirus To Those Affected

As the COVID-19 pandemic continues to wreak havoc, hundreds of thousands of people are feeling the effects and altering their daily routines in accordance with guidance from public health officials. While everyone grapples with the uncertainty of what’s to come, many companies are taking action now to provide relief to their employees, their communities, and all those affected by the novel coronavirus. Several fashion and beauty brands are giving back during the coronavirus when you shop online.

On March 11, the World Health Organization (WHO) categorized COVID-19 as a pandemic, and as of March 17, the CDC reports that there have been 75 deaths and over 4,000 confirmed cases of the virus in the U.S. In response to the virus’ growing spread, major U.S. cities, such as New York and Los Angeles, have closed their schools, bars, gyms, and other non-essential stores. With retailers shutting their doors and experts encouraging social distancing, online shopping is a seemingly reasonable alternative to shopping in-store.

Of course, it’s important now more than ever to be mindful of your purchases, even online, like avoiding stockpiling, bundling purchases if you can (instead of spreading out several), and limiting your purchases to things you need. If you do plan to shop online, consider the following beauty and fashion brands who are offering charitable initiatives for those impacted by COVID-19.

Lipslut

From now until March 20, 100% of Lipslut’s online sales will be donated to charities focused on food distribution — like Meals On Wheels and No Kid Hungry — to assist those affected by the virus.

Kendra Scott

Kendra Scott will be donating 50% of the proceeds from their Everlyne Bracelets to Feeding America’s COVID-19 Response Fund, a foundation established to assist food banks across the country. To kick off their charitable campaign, Kendra Scott donated 500,000 meals to those in need on March 16.

Aritzia

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A letter to our Community:
We know you’re being overwhelmed with news about COVID-19, and we know it’s a lot right now. Here, at Aritzia, you, our loyal clients are at the heart of what we do and why we do it. We’re committed to being both responsive and responsible, navigating these times with everyone’s safety in mind. We recognize that others are dealing with far more complex and impactful challenges than where we find ourselves. Our goal is to do our part for the global well-being. HEALTH AND SAFETY
As of Monday, March 16, we’ll be closing our retail locations until further notice. Based on the information we have, we feel this is the best decision for our people, our clients, our partners, and our community as a whole. In addition, we’ll be shifting all Support Office employees to flexible working arrangements. It goes without saying, we’ll take every measure to keep our environments and our people safe. These are complicated times, things are changing quickly and we’re committed to keeping you informed. ARITZIA COMMUNITY™ RELIEF FUND Aritzia is committed to providing the financial continuity of both our internal team and the employees of our overseas partners impacted by COVID-19. ALL OF ARITZIA’S PROFITS while we get through this challenging time, will go to the Aritzia Community™ Relief Fund to support our people and their families. OUR COMMITMENT TO YOU
Should you need some normalcy, aritzia.com will continue to be there for you. We’ve significantly increased precautionary measures to ensure the well-being of our Aritzia Concierge and Distribution Centres so that you, the women who love Aritzia, can continue to enjoy Everyday Luxury. Everything we’re doing is with input from people throughout the Aritzia team. As we navigate this complex and changing landscape, we’re being challenged on a daily basis. We’re doing our best to balance what’s right for our people, our clients, our partners, and our communities. Let’s continue to take care of each other. Your Aritzia.

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In addition to closing their retail locations until further notice, all of Aritzia’s profits throughout the COVID-19 pandemic will be donated to the Aritzia Community Relief Fund, a company-organized initiative to support Aritzia employees and their families.

Chillhouse

On Monday, March 16, Chillhouse announced 30% of the proceeds from gift card sales will go toward a company pool to support their retail team until they reopen. As an additional incentive, Chillhouse is offering 10% off discount on all gift cards.

Stoney Clover Lane

The colorful and customizable accessories brand Stoney Clover Lane, will be donating 10% of their online sales to Baby2Baby, an organization that provides children with basic necessities nationwide. The campaign will last until March 20.

HIKI

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One week after @arfabrands entered the world, we had the intention of launching HIKI—a full-line of products co-created with The arfa Collective, made for our everyday sweat needs. Due to the current global situation with COVID-19, with all the unknowns we are facing together, we don’t believe it’s appropriate to launch a brand as if the world hasn’t changed. Instead, our hope is to encourage people to spread compassion and kindness by offering our HIKI products for free. Because arfa’s mission is to help people feel more comfortable in their own skin, we’re offering 2 free products made for everyday sweat needs, to hospital and medical facility workers, who are on the front lines caring for our communities—and to everyone else (for any body), in exchange for a social message of honesty and compassion that can help others in this trying time. Tell us what you're feeling today and who you are grateful for. Use the hashtag #TodayImFeeling and tag @arfabrands . Post your own messages of honesty & kindness to your social channels, therefore allowing you 2 free HIKI products for your everyday sweat needs on HIKI.com. Visit the site to learn more, and join us.

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In light of the recent COVID-19 pandemic, on March 17, HIKI, a new bodycare brand, announced they will be giving away their products for free in exchange for people spreading kindness and compassion on social media. As a way of showing their support and gratitude, HIKI will give two free products to any interested healthcare and medical facility workers.

We’ll continue to update this list as information on more brands’ initiatives becomes available.

If you think you’re showing symptoms of coronavirus, which include fever, shortness of breath, and cough, call your doctor before going to get tested. If you’re anxious about the virus’s spread in your community, visit the CDC for up-to-date information and resources, or seek out mental health support. You can find all Elite Daily’s coverage of coronavirus here.

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