Chanel Unveils Restored Apartment at 31 Rue Cambon
More than a sumptuous place to hang out, Gabrielle Chanel’s apartment on the Rue Cambon is a feast for the eyes, a microcosm of her life — and a teeming petri dish of brand DNA.
Consider the vast suede sofa, quilted like the 2.55 bag and the color of wet sand on the beach at Deauville, France, the resort town where the founder frolicked and set up her second shop in 1913. Or the decorative objects — sheaves of wheat, coromandel screens and a chandelier bearing camellias and double Cs — all of which came through some way in her designs.
Fifty years after her death, the apartment has been officially unveiled after several months of restoration work by French interior designer Jacques Grange. The apartment on the second floor of 31 Rue Cambon was classified as a historical monument by the French Ministry of Culture in 2013.
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The dining room at Gabrielle Chanel’s apartment on 31 Rue Cambon in Paris. François Halard/Courtesy of Chanel.
“The apartment, where mademoiselle’s presence still lingers, continues to be an inexhaustible source of inspiration for the creative worlds of Chanel, be it fashion, perfume, beauty, watchmaking or jewelry,” according to the house. “From the colors and atmospheres to objets d’art and furnishings, everything points to the essence of a unique style.”
The founder was frequently photographed in the apartment, and Inez Van Lamsweerde and Vinoodh Matadin recently brought their cameras to capture looks from the cruise 2022 collection, unveiled online earlier this month.
The salon at Gabrielle Chanel’s apartment on 31 Rue Cambon in Paris. François Halard/Courtesy of Chanel.
Earlier this year, Chanel unveiled its revamped haute couture salons, also renovated by Grange, who redesigned the Art Deco-era space and spruced up its famous mirrored staircase.
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