Loyle Carner and Timberland Want to Make London Greener and Healthier
British musician Loyle Carner has teamed up with Timberland for the final installment of its ‘Nature Needs Heroes’ campaign, an urban greening project that’s seen the musician transform an area in Croydon before handing it back to the residents.
Found opposite Thornton Heath train station, Loyle has led the regeneration alongside London National Park City in a movement to make the capital greener and healthier. The new community square will act as a space for locals to access calm and peace and a place to be proud of, while also raising awareness about environmental issues.
“Feels good to be home. I was lucky to grow up around green space, but in my area that’s not how it is for everyone,” said Loyle Carner. “I took a small but vital step in the right direction to bring more green space to the Croydon community. I’m still moved that Timberland would support such a grassroot initiative, and help us link up with London National Park City.”
The local community took a leading role in bringing it together, adding their own finishing touches to the space to make it alive and welcoming. Members of the community were given a time slot, to comply with social distancing guidelines, and invited down to plant something and make their own contribution to the future of their community.
The project kicked off last October when Loyle Carner teamed up with Timberland and LNPC to promote positive change for local communities and the environment on his home turf of Croydon, a notorious concrete jungle. The first phase of the urban greening development at Thornton Heath was also marked with an open community event involving locals to provide feedback and input into the project.
You can keep up-to-date with all Timberland’s Urban Greening projects here.
In other news, Universal Works has unveiled its vibrant Fall/Winter 2020 collection.
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