Selena Gomez's Platinum Blonde Hair Is Back

Selena Gomez might have officially entered the beauty chat when she launched her makeup brand Rare Beauty in 2020, but she's been setting hairstyle trends since her signature long chocolate brown hair landed her a Pantene commercial 2015.

Her shampoo-worthy commercial hair has made very convincing cases to try a curly shag with bangs or an updated version of "The Rachel," and now her latest look is probably going to make a ton of brunettes consider going blonde.

On Apr. 23, Gomez low-key posted a new selfie to her Rare Beauty Instagram feed debuting her new platinum blonde hair color.

"New look. Need to pick new Rare Beauty lip and blush shades now," she captioned the post, referring to her now dramatically lighter hair.

It looks like the singer also added '70s feathered curtain bangs to her long hair, which was styled in loose waves.

Naturally, her Selenators ate her new blonde hair up.

"OH MY GOD," several followers commented.

"BLONDLENA IS BACK," another fan wrote.

While Gomez is known for her rich, deep brunette hair, this isn't the first time she's gone blonde. She previously debuted a similar hair color on the 2017 American Music Awards red carpet.

VIDEO: Selena Gomez Posted Rare Photos With Taylor Swift and People Have Theories

If you're a brunette who's thinking, "Yes, this is my dream shade of blonde," just know this isn't a quick color transformation. The star's colorist Riawna Capri shared the entire color process on Instagram, revealing that it took a total of nine hours to achieve the look.

That being said, welcome back blondlena!

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