Where To Get SKIMS, Kim Kardashian’s Solutionwear Line With An All-New Name
Kim Kardashian is a lot of things — a mother, a wife, a sister, a reality TV star, an entrepreneur, a law student. But she’s also someone who has begun to really listen to her fans’, followers’, and customers’ opinions when it comes to her business ventures. When Kardashian initially received backlash for cultural appropriation surrounding the original name for her shapewear line, "Kimono," she took in the outrage, had a moment to reflect, moved back the release date, decided she would be changing the brand’s name. Then, she announced on Monday, Aug. 26, that she would rename the brand "SKIMS." Now, if you’re wondering where to get SKIMS and when it will become available, I have the deets.
According to an Instagram post that Kim shared to her personal account, SKIMS will be available come Tuesday, Sept. 10, exclusively on SKIMS.com. And in addition to the new name, the new solutionwear company will also launch with an even larger size range than originally planned.
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My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies. Available in sizes XXS – 5XL, SKIMS Solutionwear™ is for every body. SKIMS.COM. #ShowYourSKIMS Photo: #VanessaBeecroft
In her original Instagram post announcing the launch of the new line, Kim shared that the collection would feature shapewear products available in nine different skin tone shades in sizes XXS — 4XL. Now, according to newest Kim’s Instagram caption, the new line will be available in sizes XXS — 5XL. Among the shapewear, you can find things like leotards, bralettes, underwear, bike shorts, and more.
Regarding her decision to change the name of the brand, Kim also detailed in her Instagram caption how much she values her fans’ feedback. "My fans and followers are a huge inspiration to me — I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name," the entrepreneur said. "After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear coming September 10."
In addition to the brand’s new name also incorporating her own first name, she shared that the name SKIMS refers to how the shapewear skims the body. "I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies."
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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.
If you pay the least bit of attention to Kim and her many brands, then you’ve likely noticed that her name always comes into play when naming the companies. There’s Kimoji, KKW Beauty, KKW Fragrance — you get the picture. So when Kim dubbed her new shapewear line "Kimono," she obviously did so as it’s a play on her name. But when she received major backlash and rightful accusations of cultural appropriation, she decided to rename the brand a different name that still incorporates her first name, but does so in a less offensive way. Thus, out came SKIMS and the realization that even with 146 million followers watching her every move, Kim is still paying attention to what her fans and critics alike have to say.
This isn’t the first time that Kim pushed back a launch date on a product to ensure that it is perfect. In fact, Kim and Kylie finally just released their KKW x Kylie fragrances on Friday, Aug. 23 after haulting production for a few months when the fragrances didn’t meet durability tests. Proving that they really value their customers and want to provide them with the best products possible.
So if you’re in the market for shapewear to rock under your favorite looks, then be sure to sign up for notifications about the launch of SKIMS on SKIMS.com, so you can shop it as soon as it drops on Sept. 10.
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