15 Must-Have Makeup Products in TikTok Star Alix Earle’s Beauty Routine — Shop Now!

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A star is born! Every now and then, a new It girl comes along on TikTok who skyrockets to a level of fame extending well beyond the For You Page. We’ve seen Charli D’Amelio achieve that status, getting her own Hulu reality show and winning Dancing With the Stars. Addison Rae is another celeb who got her start on TikTok, going on to mingle with the likes of the Kardashians and even landing the lead in the movie He’s All That, a remake of the 1999 rom-com.

The newest TikToker to shake up social media? Alix Earle, the 22-year-old blonde beauty who’s amassed 3.7 million followers and counting on the video-sharing app (honestly, by the time you read this, she’ll probably hit 4 million).

Known for GRWM videos featuring her flawless makeup routine (more on that below), the sweet University of Miami senior has blown up almost overnight. Part of her appeal is how she seems like she could be your best friend. Although she casually parties with Drake and had a front-row seat to Miley Cyrus’ New Year’s Eve bash, Alix keeps it refreshingly real with her loyal audience. She’s still worried about tripping during a photo shoot (“I am the clumsiest person ever”) and openly divulges her acne journey with Accutane. Stars — they’re just like Us!

7 Best Natural Beauty Products That Will Take Your Skin From Dry to Dewy

Looking for additional ways to elevate your beauty routine? Check out more picks below:

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  • Olivia Culpo Called This Skincare Duo ‘Perfect’ for Winter Weather

  • The 7 Holy Grail Products We Can’t Live Without From Celeb-Loved Beauty Brand Charlotte Tilbury

Browse fashion, beauty and health products. Also, check out our gift guides.

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