Amazon launches Aplenty, a private-label food line
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Amazon launched its own new private-label food brand, its latest move to gain an edge over competitors in the grocery industry.
The new food label, called Aplenty, is currently available online and in-store at Amazon Fresh, according to the e-commerce giant.
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The line of products has been "rigorously taste-tested." But if consumers aren't a fan, the company promises to refund the purchase.
The brand offers a range of products from snacks such as pita chips and cookies to condiments.