Applebee’s new virtual kitchen sells Cheetos-flavored wings

Coronavirus need for online ordering, delivery creates ‘ghost kitchen’ trend

FOX Business’ Jeff Flock reports on food companies adopting the trend of ‘ghost kitchens,’ which means there is no storefront and all food is ordered online and then delivered.

Applebee’s will be hosting yet another virtual kitchen.

Continue Reading Below

On Wednesday, Dine Brands — which owns Applebee’s and IHOP — announced the launch of its newest venture, Cosmic Wings.

The virtual wing restaurant — which will be operating out of more than 1,300 Applebee’s kitchens — is available to order for delivery only on Uber Eats starting Wednesday, according to the announcement.

DELIVERY-ONLY RESTAURANT BRANDS SEE PANDEMIC-FUELED GROWTH

The wing chain’s menu includes conventional items such as traditional wings, boneless wings, waffle fries, onion rings and chicken tenders.

Cosmic Wings will operate for delivery only out of more than 1,300 Applebee’s kitchens. (Business Wire/Dine Brands)

Cosmic Wings’ specialties, however, are its Cheetos-inspired items including traditional and boneless wings cooked in either the original Cheetos wing sauce or the Flamin’ Hot Cheetos wing sauce.

MCDONALD’S OFFERS EARLY ACCESS TO NEW CHICKEN SANDWICH

According to the announcement, those wing sauces — which are made with Cheetos crumbles — are exclusive to Cosmic Wings.

“We’re thrilled to partner with Cosmic Wings to delight our fans across the country with this new way to enjoy the signature taste of Cheetos,” Jessica Spaulding, Frito-Lay North America’s marketing senior director, said in a statement. “When you combine beloved Cheetos flavors with everyone’s favorite appetizers, you get the ultimate matchup.”

GET FOX BUSINESS ON THE GO BY CLICKING HERE

To celebrate its launch, Cosmic Wings is offering a $0 delivery fee on all orders of $15 or more for the rest of the month, until Feb. 28.

CLICK HERE TO READ MORE ON FOX BUSINESS

Cosmic Wings isn’t the first virtual restaurant to operate out of Applebee’s kitchens. Last May, Dine Brands launched another virtual concept, Neighborhood Wings by Applebee’s, Forbes reported.

However, with the launch of Cosmic Wings, Neighborhood Wings is winding down, the magazine reported.

TickerSecurityLastChangeChange %
DINDINE BRANDS GLOBAL72.83-1.79-2.40%
Powered by

Source: Read Full Article