Asda’s Christmas advert features return of iconic festive film character as a shop worker
With only seven weeks until the big day our TVs are already being bombarded with Christmas adverts.
Disney released their Christmas advert earlier this week, which marked the start for this year's competition for the best Christmas advert.
Asda just released its own Christmas advert for this year, which sees the return of Will Ferrell's character Buddy the Elf from the iconic Christmas movie Elf.
The supermarket has partnered with Warner Bros to bring Buddy the elf back to our screens – a whole 19 years after the film was originally released.
And Will Ferrell didn't have to film a single scene – but he did ensure that he had a say over the final product.
The festive ad opens with a loving homage to Elf’s iconic "street crossing" scene in front of an Asda superstore blanketed in snow.
All scenes containing Buddy come from the original film and have magically been stitched together inviting the Elf to the wonders held inside one of Asda's superstores.
But this time, instead of the character walking into a New York City yellow cab – Buddy runs into a train of Asda shopping trolleys which crash into him.
The premise of the advert revolves around Will Ferrells' character starting a trial shift as an Asda shop floor worker.
The 90-second clip sees Buddy obsess over Asda’s selection of Christmas foods on offer including icing sugar-dusted mince pies and maple pigs in blankets.
The ad even features the famous "singing" cameo from the original film which sees Buddy take over the store's tannoy system in a hilarious fashion.
But it doesn't stop there. When the store closes and Buddy decks out the entire shop floor in fairy lights and festive decorations – just like in the original film.
And on the following morning and to his delight he’s offered the job.
And as Buddy dashes out of the store, he runs straight into the same shopping trolleys he encountered on his way in, causing a bemused colleague to smile, as the campaign line "Have your Elf a Merry Christmas" flashes up on the screen.
The advert's music keeps it classy throughout and features the classic Sinatra redefinition of Santa Clause is Comin' to Town.
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