Hannah Betts's Better…not younger: Get the 'cold girl' look

Hannah Betts’s Better…not younger: Beauty’s new fad? The ‘cold girl’ look, no snow required!

  •  TikTok’s current trending beauty obsession is the natural, artful ‘cold-girl look’
  •  Hannah Betts reveals how to get luminous skin and flushed cheeks it involves
  • The beauty expert also recommends the best body lotions on the high street 
  • READ MORE: Hannah Betts: Yes, you really CAN master screen goddess glamour

Last week, I enjoyed an extremely jolly lunch with a 19-year-old friend. Obviously, we also had a good laugh about the cluelessness of men when it comes to slap.

Boys today apparently boast about how they prefer girls to be cosmetics-free, while pointing out pictures of girls with the (heavily make-up-reliant) ‘clean‑girl aesthetic’.

Men of my generation made the same claim, applauding women with a ‘no make-up make-up’ look — created by using more than 30 products.

Only now, TikTok is having a field day exposing these coves.

TikTok’s current trending beauty obsession is the ‘cold-girl look’, for which Hetty and I both share a penchant.

TikTok’s current trending beauty obsession is the ‘cold-girl look’, involving luminous skin, flushed cheeks, rosily swollen lips and gleaming, frostily highlighted eyes (stock image)

Not a girl with a cold, you understand — no one wants that — but a woman whom the cold weather has seemingly supplied with luminous skin, flushed cheeks, rosily swollen lips and gleaming, frostily highlighted eyes. This is a ‘natural’, if artfully augmented, look.


Last week I raved about its spritz-on serum. 

Now I’m telling you to invest in Hydra Hyaluronic’s newest hit: L’Oreal Paris Elvive Hydra Hyaluronic 8 Second Wonder Water (now £5.99, superdrug.com). 

It is simply incredible: hair is rendered shiny, nourished and looks styled when it isn’t, resisting frizz even after being rained on. 

L’Oreal Paris Elvive Hydra Hyaluronic 8 Second Wonder Water (now £5.99, superdrug.com)

Make-up artist to the stars and beauty brand founder Lisa Eldridge recently recorded one of her tutorials on the subject and gets it spot on — unsurprising given this was her signature look in the 1990s.

Back then, Lisa would use theatrical paints stippled on with a sponge for her raw, wind-whipped take. Thirty years on, there’s a tranche of modern products to make the guise prettier, rosier and more glam.

I like to kick off with one of the dewier SPFs with discernible skincare benefits, namely Saltee’s City Serum SPF+ (£38, saltee.co.uk), an SPF 50 that really brings something to the party by way of fresh-faced radiance.

Next, I’ll use my go-to foundation for a base: Bobbi Brown Skin Long-Wear Weightless Foundation SPF15 (£37.50, bobbibrown.co.uk).

It is the brand’s top-selling foundation, offering 16-hour, luminous matte coverage in 43 shades. Whatever else I experiment with, I find I always come back to it.

The key to cold-girl gleam is blush: a chilly, blue-pink flush suggestive of boosted circulation. Lisa brushes on her True Velvet Lip Colour in Velvet Beauty (£26, lisaeldridge.com) by way of a cream blush. She then adds Bobbi Brown Pot Rouge for Lips & Cheeks in Chocolate Cherry (£26, bobbibrown.co.uk) for a heightened, blood-in-the-cheeks rouge, setting with powder blush: Dior Backstage Rosy Glow Blush in Pink (£31, dior.com).

My skin prefers powder then cream: Clinique Blushing Blush Powder Blush in the nippy-cheeked lavender hue Iced Lotus (£27, clinique.co.uk), followed by Jones Road Lip & Cheek Stick in Royal Plum (£34, jonesroadbeauty.com) for ultra-rich rosiness, applied with the brilliant Jones Road Blush Brush (£34).

Either way, the trick is to blend away any remotely hard edges once you’ve dabbed over the apples of the cheeks, then across the bridge and tip of the nose.

You’ll also want to powder skin with your usual translucent fixer for that just-in-from-the-cold matteness.

Eye-wise, Lisa uses her own Liquid Lurex Eyeshadow in Cressida (£19, lisaeldridge.com) — a lovely, lustrous pearl — for the requisite frosty glisten. Or, if you invested in last week’s Charlotte Tilbury Hollywood Glow Glide Face Architect Highlighter in Moonlit Glow (£38, charlottetilbury.com), then use that.

After this, simply smudge any dark-brown liner into the lash-line for natural-looking emphasis and open up eyes with your usual mascara.

As ever, vanishing midlife lips will benefit from subtle liner. Next, add a pinky sheer gloss. Dior Addict Lip Glow Oil in Berry (£30, dior.com) would suit beautifully.

Or try e.l.f Hydrating Core Lip Shine in Ecstatic (£6, boots.com), a ripe, orgasmically flushed pink. It boasts an unappealing after-taste but is extremely fetching, and for six quid one cannot have everything.

Then it’s on with the earmuffs and off to face what looks set to be a far chillier week, looking effortlessly beautiful.



This rich but non-greasy cocoa butter, squalane and beta-carotene combo is a cult classic.



A big tub of a super-light, yet ultra-nourishing oil-in-water preparation, awarded Vogue’s 2021 Body Transformer award.

 £15.50 for subscribers


A hydrating balm for eczema-prone skin, designed to alleviate itching.



A barrier- builder to help midlife skin create the ceramides it lacks.



THIS Garnier budget buy imparts staggering silkiness.


MY ICON OF THE WEEK… Jennifer Coolidge 

Make-up artist Lilly Keys paid tribute to Sixties sirens for the 61-year-old Golden Globe winner’s look. She used VB x Augustinus Bader Cell Rejuvenating Priming Moisturizer in Golden (from £58, victoriabeckhambeauty.com) as a dewy base, followed by VB Satin Kajal Liners (£26) on The White Lotus star’s lids. 

Make-up artist Lilly Keys paid tribute to Sixties sirens for the 61-year-old Golden Globe winner’s look


Emma Lewisham Skin Reset Serum (£85, emma lewisham.co.uk)

No one wants a faff-filled skincare routine in January, when merely brushing your teeth can feel like a burden. Step forward Emma Lewisham Skin Reset Serum (£85, emma lewisham.co.uk).

Emma is a New Zealander who takes a science-driven yet natural approach to skin, meaning her brand is loved by luxury lovers and the eco-engaged alike. This award-winning serum is its cult product, with legions of fans across the globe.

Niacinamide brightens, while alpine plant extracts help improve and prevent pigmentation to even out skin tone and restore radiance to lacklustre complexions. There’s currently a pot next to my pillow.

READ MORE: Miranda Kerr shares her VERY lavish Christmas gift guide – including a $900 sauna blanket, $750 wellness ring and $225 fridge for your skincare

Supermodel and mum-of-three Miranda Kerr reveals her surprisingly simple skin and beauty routine while travelling to look fresh

: Popular UK makeup brand sells out of its all-in-one ‘glowy’ makeup palette in less than two weeks after launching in Australia

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