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Nearly half of Americans want pumpkin spice around year-round: survey
How dedicated are pumpkin spice fans?
The return of pumpkin spice
Americans sure love their pumpkin spice.
At least that’s what a new survey has found when consulting U.S. consumers about seasonal fall flavors. The OnePoll survey was commissioned by The Honey Baked Ham Company and included a sample size of 2,000 Americans, according to South West News Service.
Sixty-nine percent of the survey’s respondents said they think the fall season has the best limited-time flavors, including pumpkin spice. And 48% believe these seasonal flavors should be available all year-round.
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Of those who said seasonal flavors should be accessible at all times of the year, 43% indicated pumpkin spice would be their first choice. Peppermint was the second top choice at 38%.
Survey respondents who said they would prefer to have seasonal flavors kept to their respective season showed different taste preferences with 48% preferring cinnamon (an essential ingredient in pumpkin spice) and 30% preferring maple for fall.