The winner of Love Island 2020 could make £840,000 a year as an influencer
Love Island starts on Sunday, and with it we shall rekindle our relationships with out sofas, hooked as we follow a group of attractive young singles fall in love, fall in lust or just fall out with one another.
But let's be honest, securing a spot in the Love Island villa, under the South African sun, will afford participants the opportunity to leave with more than just a tan and a significant other… it is also a highly lucrative career springboard.
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Stars of the hit ITV show have gone on to make heaps of cash via sponsorship deals or been offered their own TV shows or clothing ranges. However a new study has found that stars of the upcoming series could be set to see their Instagram following increase by as much as two million followers and as a result see their income explode with an extra £840,000 a year as an influencer.
For example, rumoured contestant Sophie Piper — the sister of Rochelle Humes, currently has a follower count of over 11,500 which should earn her less than £500 per post according to Influencer Marketing agency Billion Dollar Boy, but she could see her follower count explode to over 2,000,000.
Social media influencers who have more than 2,000,000 followers can command up to £7,000 a post and because Love Island is so popular and has lots of surrounding interest, former cast members could easily be in a position to make 10 posts a month which is 120 a year. This equates to £840,000 of additional income.
Meanwhile, influencers with 1,000,000 followers can earn up to £5,000 per post. If you then calculate their income from posting 120 posts per year this works out at an extra £600,000 through increased influencer contracts.
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Despite not winning last year, runner-up Molly-Mae Hague saw her followers increase by 2,300,000 million. The largest growth of any of the competitors.
Amber Gill, last season's winner, only had 30,000 followers when it was announced she would be on the show. That number of followers only enabled her to command around £500 per post with roughly two posts a month. this would make her on average £12,000.
However, by the end of the final episode the stunning star had 1,610,000 followers and could expect to earn an extra £600,000.
She recently announced that she is now a millionaire, just five months after winning the show following influencer contracts and signing an exclusive six-month deal with online fashion brand MissPap.
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Edward East, CEO and Founder at Billion Dollar Boy, said: “Investment in Influencer Marketing has never been higher. The market is set to be worth $15 billion by 2022 and 92% of businesses think it's effective, so it is a great opportunity for all of the contestants, especially as once they have left the show their follower numbers can keep on increasing.
“To really maximise their potential once they have left the island they need to begin posting more relevant but authentic content, letting their followers into their lives behind the bikinis and barneys. People nowadays want to be engaged with, and expect more than just a picture and a product.”
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