Fans fury as pub secretly hikes up pint prices by £1 during England World Cup matches | The Sun
A PUB is secretly hiking pint prices by up to £1 for fans during England matches.
Stonegate Pubs, which has 690 Yates, Walkabout and Classic Inns pubs, puts its prices back to normal when Three Lions games finish.
A member of staff confirmed the hike at the Off the Wall pub, in Luton, yesterday where regulars were being asked to book seats and drink from plastic cups.
One drinker, 64, said she normally pays £2.85 for a pint of John Smith’s, but was forced to find an extra pound when the match was on.
She said: “I did pay the extra pound even though it was plastic glasses as the match was on. But if they do it again they won’t get anyone in.
“They really shouldn’t do it. I am not coming here to watch the England game on Friday. I am going to watch it at home.”
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A builder, 55, who regularly drinks in the pub added: “It’s the return of the Three Lions tax. It is normally £3 for a lager. I wasn’t going to stay and pay the extra pound.
“The pub don’t care. There will be a lot of people in on Friday night when England play the USA and they may even put it up £1.50. You won’t catch me paying any more.”
A spokesperson for Stonegate Group said: “Dynamic event and promotional pricing takes place across many pubs, bars, entertainment venues, as well as the wider retail sector at times when events and celebrations take place.
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“This reflects the additional costs we incur to ensure the continued safety and comfort of guests at busy times. At the same time, we offer a wide range of promotions and deals throughout the week to make sure that we offer great value for money for our guests.”
The rises follow Stonegate raising pint prices by 50p during the 2018 World Cup.
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