What does Jannik Sinner's cryptic fox logo mean?

Jannik Sinner is nicknamed ‘The Fox’ and owns a cryptic logo as he prepares to face Novak Djokovic at Wimbledon today… but what does it mean? And when did it first appear?

  • Jannik Sinner is set to take on Novak Djokovic on Centre Court this afternoon 
  • The Italian will be looking to reach the Wimbledon final for the first time ever 
  • Sinner’s work outside of the sport has caught the eye of many tennis fans 
  • Latest Wimbledon 2023 news, including schedule, travel updates and results

Jannik Sinner has enjoyed a remarkable Wimbledon tournament so far as he prepares to face Novak Djokovic in the semi-final this afternoon. 

While the 21-year-old has become a star in the sport over the years, the Italian’s work outside of tennis has also not gone unnoticed. 

Sinner has defeated Juan Manuel Cerundolo, Diego Schwartzman, Quentin Halys, Daniel Elahi Galan and Roman Safiullin en route to the semi-finals of the historic competition.

The Italian will be looking to win his first Wimbledon title this year but faces a tough test in Djokovic.

Mail Sport breaks down what Sinner’s logo means and when it first appeared. 

Jannik Sinner is scheduled to face Novak Djokovic in the Wimbledon semi-final this afternoon

The Italian star has become well-known for his personalised logo, which was set up for a brilliant cause

What does the logo mean?

Growing up, Sinner was nicknamed ‘The Fox’ in school, hence why the tennis star has used the animal as his logo.

The ears represent the mountains, where the Italian spent most of his time skiing during his childhood.

In the middle, fans will be able to spot the letter ‘S’ in the logo – which represents his name, Sinner.

Below the ‘S’, fans will also be able to see the letter ‘J’. Similar to the ‘S’, the ‘J’ represents his first name, Jannik. 

The logo was launched two years ago as part of a project to help those who have suffered from mental health issues

When did it first appear?

Sinner first launched the personalised logo back in 2021. The Italian took to Instagram to announce the project.

The project, which was shortly launched after the emergence of the pandemic, was to help those who have ‘suffered greatly from a mental health perspective.’

The tennis star captioned the Instagram post: ‘I’ve been working on a project for over the past few months now, which is very personal and meaningful to me. 

‘This last year, has not been easy for anyone, in-particular Generation-Z, who have suffered greatly from a mental health perspective. This project is something that aims to create a sense of community in a difficult time that we are now currently facing.

‘I’ve been speaking to a cross-section of people from all walks of life which have created some really interesting conversations. More coming very soon… stay tuned, I hope you guys like it and every little bit of support really means a lot.’


A post shared by Jannik Sinner (@janniksin)

The 21-year-old will be looking to win his first Wimbledon title at this year’s tournament 

Has it been seen since?

At the 80th edition of the Internazionali BNL d’Italia earlier this year, the Italian Tennis Federation launched a partnership with Jannik Sinner and the Pigna Collection.

The collaboration was established on the ground of educational values from the playing field to school desks and beyond.

The partnership aims to join forces and resources within a joint multi-channel communication. It will also be achieved through a wide range of initiatives and special events aimed at the many young tennis players from Italian schools.

Speaking on the partnership, Sinner said: ‘Pigna is famous for notebooks and pencil cases. 

‘I have so many memories of when I was a kid going to school and buying stationery with my parents before the school year started. Pigna has always been the best. I am excited about this collaboration with them for the Jannik Sinner x Pigna line.’

At the Internazionali BNL d’Italia launch last month, there was a special stand dedicated to Sinner’s collaboration with Pigna Collection. Several personalised gifts, including bags, notepads and dairies featured the special fox logo.

A post shared by Jannik Sinner (@janniksin)

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