GMB loses 255,000 viewers after Piers Morgan’s exit over Meghan Markle backlash

Piers Morgan would be 'huge' GB News asset says Andrew Neil

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Last Tuesday, Piers Morgan quit his role as host on Good Morning Britain after clashing with co-star Alex Beresford over his comments regarding Prince Harry and Meghan Markle’s interview with Oprah Winfrey. The day after Piers stepped away from his hosting duties, he was replaced by Ranvir Singh at the last minute. This week Ben Shephard has stepped in to co-host the programme with Susanna Reid, which has left viewers divided.


According to the Daily Mirror, since Piers’ departure, the breakfast show has seen its ratings plummet.

It has been reported GMB viewers were down by 255,700, compared to last Monday’s instalment with Piers.

On Monday, the episode saw 1.3 million people tuning in at its peak, with an average of 895,000 viewers, compared to last week’s episode, which attracted 1.9 million viewers.

An ITV insider said: “Yesterday was up 16% year-on-year and was the third biggest Monday audience from 2021 so far.”

“Wednesday, which was presented by Ranvir Singh and Susanna Reid, was the second-highest ever since launch,” the insider added.

Since his exit, Piers hit out at rival BBC Breakfast for the final time boasting GMB had smashed them in ratings the day he stormed off the ITV programme.

The presenter claimed his “work is done” after they reportedly beat the show in the ratings last Tuesday morning.

He wrote to his 7.8 million followers on Twitter: “BREAKING NEWS: Good Morning Britain beat BBC Breakfast in the ratings yesterday for the first time. My work is done.”

Piers’ TV career with ITV was thrown into doubt after his exit from GMB.

Although, it has since been confirmed that the controversial host will be back later this week with his programme Life Stories.

In scenes due to air on Thursday, the host will be joined by Loose Women panellist Coleen Nolan as she opens up about her life in the limelight.

The TV presenter details the heartbreak her family has faced after seeing three of her sisters battling cancer – including Bernie, who passed away in 2013.

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It has also been rumoured that Piers is set to join GB News, which is set to be the biggest news TV channel to launch in the UK since Sky News 30 years ago. 

Chairman Andrew Neil, who is going to have his own show on GB spoke to ITV’s This Morning about signing Piers. 

He said: “He’d be a huge asset to our channel if we can get him. We’ll try to do so and see if we can come to a mutual agreement.”

Despite having to wake up in the early hours of the morning for the past six years, Andrew said should Piers sign a contract with GB News, it won’t be for a breakfast presenting role. 

I wouldn’t want to transfer what he was doing on GMB straight to GB News,” Andrew continued.

“I’d want to do something different with him at a different time of day. He’s adaptable and he can do different things in different ways,” he told Phillip Schofield and Holly Willoughby. 

It comes after fans of Piers created a petition, demanding he returns to GMB. 

Nearly 200,000 signatures were placed online after the show lost 80,000 viewers. 

“I won’t be going back, but thanks to everyone who has signed these petitions. Normally, people start petitions to have me fired or deported, so this is a pleasant surprise,” Piers said on the matter.

Good Morning Britain airs weekdays at 6am on ITV.

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