Holly Willoughby pals Fearne Cotton, Davina McCall & Emma Bunton wish her happy 40th with unseen pics of boozy nights

HOLLY Willoughby best friends rallied behind her on social media today as they paid tribute to the beloved presenter on her 40th birthday.

The star's pals Fearne Cotton, Emma Bunton and Davina McCall were sure to mark the milestone with a series of unseen snaps from throughout the years – including a few boozy moments.

Fearne Cotton also posted a birthday tribute to Holly, which featured a series of throwback photos from their early 20s.

The shots saw the close friends soaking up the sun on the beach in America while another saw them showing off their pout to the camera.

"Happy 40th @hollywilloughby," Fearne wrote. "How has time flown by so quickly.

"Your birthday today gave me the perfect excuse to delve back into our early twenties. So much fun and freedom and laughter and gin.

"Wishing you the best day Holly! Here’s to 40 darling ❤️".

All Saints singer Nicole also took to her Instagram and shared not one but six fun snaps with Holly throughout the years from nights outs to girls trips.

In one selfie, the This Morning presenter beamed as she held a glass of bubbles in her hand while Nicole rested her head on her shoulder.

The 46-year-old also shared several photos with other famous pals in the tribute post, including Tamzin Outhwaite and Christine Lampard.

Captioning the post, the Pure Shores hitmaker penned: "HAPPY BIRTHDAY!!! My gorgeous girl @hollywilloughby I love you to bits!!

"I can’t wait to have a proper birthday squeeze!!" alongside a number of emojis, including a birthday cake, unicorn, rainbow and love hearts.

Another of Holly's famous pal's Emma Bunton shared three photos with the birthday girl to her Instagram, including a gorgeous beaming selfie.

"It’s your birthday!!!!" the Spice Girl, 45, began. "Happy 40th to this beautiful soul @hollywilloughby how I wish we could be celebrating with you today.

"Sending so much birthday love and hugs. Have the best day with your gorgeous family."

The birthday tributes continued as Holly's fellow Garnier hair ambassador Davina McCall wished her an extra special day.

The former Big Brother host, 53, took to her Twitter and shared a laughter-filled shot of the pair on holiday, which she simply captioned: "Happy Birthday @hollywills".

In the snap, Davina hilariously posed with her back facing the camera as Holly held onto a surfboard while giggling.

Elsewhere, Keith Lemon paid tribute to his former Celeb Juice co-star and "pal" on Instagram with several photos of them on the red carpet throughout the years.

The comedian and host also shared a Celeb Juice promo shot from yesteryear alongside a shot of them dressed up for a taping of their Halloween episode.

"Appy birfday to my pal @hollywilloughby have the RADest day ya can have! Lotsa love xxx," he shared alongside the photos.

The tributes comes as Holly broke down in tears at Phillip Schofield's incredible birthday surprise backstage at This Morning.

The TV favourite turned 40 today – which may come as a shock to some fans as she's barely changed since her 20s.

The mum-of-three is set for a huge blowout bash on This Morning and it looks like her ITV family have kicked off the celebrations behind the scenes.

Co-host Phillip Schofield, 58, gave fans a glimpse of the birthday girl arriving at the studio.

He said: "The birthday girl is about to arrive, everything is ready. She doesn't know about this. She is about to walk through that door."

Phil showed off the incredible celebrations including hundreds of balloons and a giant 40th light up sign.

Holly was speechless as she spotted the This Morning crew lined up along the corridor as they sang Stevie Wonder's Happy Birthday.

The telly beauty was overwhelmed by the sweet gesture and began to well up with tears.

Wearing black flared trousers and a black puffer jacket, the star said: "Thank you. I'm just going to go in here and cry."

The Dancing on Ice host burst into tears, saying: "I'm going to spend all day in tears."

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