Inside Naughty Boy's heartbreaking secret family tragedy and 'lonely' struggle with mum battling dementia
MUSIC producer Naughty Boy has revealed he's doing I'm A Celebrity to raise awareness for charity Dementia UK.
The hitmaker's beloved mum Zahids, 67, suffers from dementia, which is a term used to cover a range of degenerative conditions as a result of changes to the brain, including Alzheimer's.
Speaking ahead of the show's launch on Monday, Naughty Boy – real name Shahid Khan – said: “I think it is important for people like myself to create awareness about it,” the hit music producer explains.
“Dementia UK needs constant funding, and I am going to miss Mum the most whilst I am away in the Castle. I live with Mum, and I am used to seeing her all the time.
"Mum hasn’t been very well, and it is going to be difficult for me being away. But that said, I think the break will be good for both of us.”
Shahid is his mum's carer and looked after her through the lockdowns, which he described as a "beautiful challenge".
He added:"I look for glimpses, as long as I get a few glimpses a day of who Mum really is.
"A lot of that is to do with love, when I get a love vibration from her or something that reminds me that I'm her youngest son and she's my mum, she's still there."
Famed for his hit songs La La La featuring Sam Smith and Runnin' (Lose It All) featuring Beyoncé, Naughty Boy, 36, thinks being confined to the studio for long periods of time will help him inside Gwrych Castle.
“I would love to see more musicians go into the Castle this series, Sir Elton John would be incredible if he were to go in! “We (musicians) are more equipped than people think as we spend such a lot of time in the studio.
“I am excited about going on I’m A Celebrity now. I want people to know the real me. I am not a celebrity at all. My music is the celebrity and now is
the chance for me to show people what I am really like.”
But when it comes to heights, expect plenty of screams.
“I am scared of heights too, nothing in the Castle is likeable though," he said.
"But I am looking forward to taking part in the Trials only because if we get the stars, it is good for everyone. I am looking forward to doing something heroic for everyone in the camp.”
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