I've always felt pressure to lose weight – now I want to live life guilt-free, says Peter Andre
AS a father-of-four, Peter Andre is better known for his washboard abs than for having a dad bod.
But the Mysterious Girl singer admits he's always felt under pressure to lose weight since shooting to fame.
The 48-year-old says this has inspired his latest business venture with partner Ben Smith to launch a "no points, no syns and no guilt" health app called #itsfine, which is available to download from today.
Peter – who is dad to Junior, 16, Princess, 14, Amelia, seven, and four-year-old Theo said: “I’ve been using this approach for years but I just hadn’t found anything to help me with it.
"Experiencing the pressure put on people in the entertainment industry to lose weight caused me to see a wider problem in society.
"In searching for my own solution, I found Ben and the #itsfine lifestyle and joined the business with the goal of rescuing people from fad diets.”
Pete wants his fans to enjoy their favourite takeaway or enjoy a slice cake without the guilt that often comes with it.
No foods are good or bad and there are no restrictions when it comes to meal choices, he says.
His app allows users to set and track their own goals and get organised with the diary planner – just in time for Christmas.
#itsfine tailors the user’s calories over a week, making it more manageable and sustainable with weekly targets instead of the usual inflexible and stressful calorie count per day.
This gives complete flexibility around the person’s unique lifestyle and meal choices to achieve sustainable results.
Peter says giving users this flexibility and saying "it’s fine" allows them to break free from FAD diet cultures and have all the tools they need for long term success living the ##itsfine lifestyle.
The singer says trying to lose weight fast by restricting or binging, often ends up in piling the pounds back on – and that can have a "detrimental" impact on your mental and physical health.
Pete's business partner Ben, co-founder and head of nutritional development said: “I pioneered the nutrition industry, by making the concept of tailored nutrition accessible online over 10 years ago and have since helped hundreds of thousands of people achieve their health and fitness goals.
"Owning and running what is regarded as one of the most successful weight management products in the UK, my passion and interest comes from not only my frustration and desire to rescue millions of people from fad diet culture, but also my own personal journey of losing 140lbs and experiencing first-hand just how destructive the dieting industry can be.”
Available on the Apple App Store and Google Play for just £11.99 a month, or quarterly for £29.99 and yearly £83.99.
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