No Time To Die reshoots ‘required for James Bond’s now out-of-date product placements’
No Time to Die: Daniel Craig stars in Omega teaser
Last week the official James Bond social media accounts confirmed that No Time To Die will be delayed yet again from April 2 to October 8, 2021. With a fifth release date move and the fact the Daniel Craig movie was shot almost two years ago, the traditional product placements that help finance the blockbuster are facing being somewhat out of date. After all, Bond always has the latest gadgets and luxury brands, with Nokia phones and the usual Omega watch featuring.
According to a Bond insider: “The details of the gadgets and things are all kept tightly under wraps, but everyone knows that James Bond always carries the latest kit with him.
“The problem is that some of those things were the very latest models back when they started filming.
“But by the time the movie comes out now it will look like Daniel Craig and all of the other cast members are carrying something that has been out for ages.”
The source pointed out that isn’t really the point of the deals, with the big tech firms wanting the stars to have up-and-coming products to help advertise them to audiences.
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The Sun’s source added: “It means some of the scenes are going to have to be very carefully edited and looked at to bring things up to date.”
While some of the product placements are still under wraps, apart from Nokia and Omega as already mentioned, apparently Bollinger champagne is back while Adidas footwear will be included.
The 25th Bond movie was originally set for release in October 2019 before director Danny Boyle left the project over creative differences.
Cary Fukunaga replaced him with a new release date set for February 14, 2020, but No Time To Die was soon pushed back to early April.
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Then, of course, the pandemic hit and cinemas shut down, with No Time To Die leading the blockbuster exodus to late 2020 and into the new year.
Craig’s swan song was then set for November last year before the second national lockdown arrived and moved the movie back to April 2021.
But now as the UK finds itself in a third order to stay at home, No Time To Die now sits on October 8, 2021.
The question now is whether or not that will be the sixth and final release date for the new Bond movie.
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Of course, No Time To Die did move to 2022 it would mark the 60th anniversary of the Bond franchise.
The new blockbuster is Craig’s fifth and final turn as Ian Fleming’s spy, having first taken up the Licence to Kill in 2006’s Casino Royale.
Despite making two fewer movies that Sir Roger Moore, the 52-year-old is the longest-serving Bond actor.
His last outing in the overarching narrative was in 2015’s Spectre, which saw 007 quit MI6 and drive off into the sunset with his lover Madeleine Swann.
From the trailers. No Time To Die appears to open soon after the events of Spectre with a car chase in Italy and Bond discovering Swann has a terrible secret.
At some point, there’s a five-year gap and 007 has retired to Jamaica when his old friend and ally CIA agent Felix Leiter shows up and convinces him to come out of retirement.
Back in England, Bond visits his arch-nemesis Blofeld in prison to find out more about No Time To Die’s villain Safin, who may be even more villainous a foe.
No Time To Die is set for release in cinemas on October 8, 2021.
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