David Zaslav says HBO's House of Dragon is 'next big cultural moment'
Warner Bros Discovery boss David Zaslav RAVES about House of the Dragon to staff in email, saying HBO team has ‘shepherded the next big cultural moment’ after shelving $90M Batgirl movie
- CEO David Zaslav said HBO has ‘shepherded what looks to be the next cultural movement’ in its upcoming release of ‘House of the Dragon’ in email to staff
- Release of prequel follows series of layoffs at HBO and decision by parent company to scrap $90 million production of ‘Batgirl’
- Zaslav said the ‘Game of Thrones’ prequel will have success because of ‘the largest marketing campaign in HBO’s history’
- Show is set to release Sunday, August 21 in the US and the following day for UK viewers
Warner Bros. Discovery CEO David Zaslav sent an email to his staff raving about HBO’s ‘House of the Dragon’ series in the midst of the company canceling releases, like ‘Batgirl,’ and a recent series of layoffs.
The company, which is set to combine streaming services HBO Max and Discovery+, laid off staff in order to pursue new ‘strategic shift’ in how the company releases content, including a decision to not release films direct to streaming.
This led to the cancellation of the $90 million film ‘Batgirl’ as the company put more focus on in-house programming, like the upcoming ‘Game of Thrones’ prequel.
In response to a screening of House of the Dragon,’ Zaslav opened his email by stating that ‘the entire HBO team have shepherded what looks to be the next cultural movement.’
Reviews to the screening suggest HBO is set to renew the series following its premiere Sunday night, according to The Hollywood Reporter.
Warner Bros. Discovery CEO David Zaslav (pictured), sent an email to staff saying HBO has ‘shepherded what looks to be the next cultural movement’
The HBO prequel to ‘Game of Thrones,’ ‘House of the Dragon,’ is set to release to the streaming service on Sunday and is poised for renewal, according to recent positive reviews
‘I had a chance to watch the premiere in Los Angeles … and was blown away by the quality of the production, richness of the story, and power of the action,’ Zaslav wrote.
‘It is something we should all be really proud of, and we cannot wait to share it with audiences worldwide,’ the Warner Bros. Discovery head continued
The ‘Game of Thrones’ prequel is set to release Sunday, August 21 in the US and the following day for UK viewers
‘I had a chance to watch the premiere in Los Angeles with (HBO head Casey Bloys) and the team and was blown away by the quality of the production, richness of the story, and power of the action,’ Zaslav wrote.
‘It is something we should all be really proud of, and we cannot wait to share it with audiences worldwide.
‘We look forward to the start of this exciting new adventure, and to thrilling fans with the kind of buzzworthy cultural moments the Targaryen family is sure to deliver.’
Zaslav concluded by applauding the company’s efforts in advertisement, suggesting the prequel received ‘the largest marketing campaign in HBO’s history.’
‘We reached nearly 130 million people in the US alone,’ he added. ‘It has also been exciting to see teams across the company work collaboratively with the HBO team in what has been an unprecedented cross-promotional campaign.
‘We’ve done all of this in just a few short months, clearly showing what we can accomplish when our networks, streaming platforms, digital and social channels all work collectively in support of one shared priority.
‘We can really move the needle and I can’t wait to see what we will do on future campaigns when we harness the full reach and unique opportunities we bring to the table.’
Zaslav said the show’s success is a result of ‘the largest marketing campaign in HBO’s history’ which allowed advertising to reach ‘nearly 130 million people in the US alone’
The release of ‘House of the Dragon’ follows decisions by Warner Bros. Discovery to move toward a ‘strategic shift’ in how it releases content and in-house programming
Following its recent decisions, Warner Bros. Discovery canceled its release of the $90 million production ‘Batgirl’ (pictured)
The Guardian’s Lucy Mangan branded House Of The Dragon a ‘roaring success,’ awarding it four stars and noting the show ‘looks set fair to become the game of political seven-dimensional chess that its predecessor was, designed to reward diehard fantasy fans in full measure without alienating the masses that will propel it to the top of the ratings.’
Nick Hilton of The Independent remarked that ‘the highest compliment I can pay House of the Dragon is to observe how much it feels like Game of Thrones’, awarding the series another four stars.
House Of The Dragon was awarded ‘grade B’ by Entertainment Weekly’s Darren Franich who lamented the slow opener to show – a narration filling in the viewers on Westeros history – but reasoned ‘Dragon doesn’t soar immediately, but no House was built in a day.’
Stephen Kelly of the BBC noted the differences between the series and its predecessor, writing: ‘House of the Dragon differs from Game of Thrones in various ways, although it is remarkable how much it initially looks and feels like a natural continuation of the show.’
‘We look forward to the start of this exciting new adventure, and to thrilling fans with the kind of buzzworthy cultural moments the Targaryen family is sure to deliver,’ Zaslav added
Nick Hilton of The Independent remarked that ‘the highest compliment I can pay House of the Dragon is to observe how much it feels like Game of Thrones’
‘House of the Dragon differs from Game of Thrones in various ways, although it is remarkable how much it initially looks and feels like a natural continuation of the show,’ BBC’s Steven Kelly wrote
Daily Mail’s Christopher Stevens reviews House Of The Dragon
This time, it really is all about the dragons. Fantasy addicts who championed Game Of Thrones always insisted the mythical fire-breathing monsters were the real stars of the show.
The nudity, the brothel scenes, the rapes and the brutality to women, all that was a regrettable necessity imposed by the sexual excesses of writer George R.R. Martin’s epic novels.
This was never a very convincing defence. It’s one thing to suspend your disbelief in witches and demons, quite another to accept that a generation of teenage boys fast-forwarded through Queen Cersei’s naked walk of shame so they could get to the next scene with dragons.
Now this theory is being put to the test. There is very little medieval rumpy-pumpy in House Of The Dragon – and what there is, you’ll wish you’d never seen.
There are, however, as the title suggests, a great many 80ft lizards with crocodile teeth and eagles’ talons. What’s more, the computer graphics are astonishingly convincing. When a dragon slinks out of its dungeon into a gladiatorial arena and flame-grills an unfortunate goat with a single roar, it’s as thrilling as any footage of lions hunting wildebeest on a wildlife documentary.
But what marks out this lavish serial, conceived as a prequel to Games Of Thrones, is its radically different treatment of women. They are the real power in the kingdom.
When Cersei (Lena Headley) was condemned to that humiliating march through streets lined with jeering crowds, it was for an episode screened in 2015.
Since then, the MeToo movement has transformed TV production. Another Thrones star, Emilia Clarke, who played the would-be Empress Daenerys Targaryen, has complained that she was reduced to tears by some of her nude scenes, ten years ago. Those would not be filmed today, she claims.
Instead of portraying women as frequently subservient and sex objects, House Of The Dragon has the rivalry between two powerful female aristocrats at the heart of its story.
We can guess, from the moment we see best friends Alicent and Rhaenyra together, that they will soon be at each other’s throats – and that their feud might drag their kingdom into civil war.
In the opening scene, the daughter of the king, Princess Rhaenyra (newcomer Milly Alcock), is dismounting from her dragon Syrax after an aerial tour of Westeros that proves the ambition of the film-makers to create an entire world using CGI.
Rhaenyra’s best friend and the daughter of her father’s chief adviser is Lady Alicent Hightower (played first by Emily Carey, and later by Olivia Cooke, brilliant as Becky Sharp in Vanity Fair).
Miss Hightower doesn’t look terribly impressed by dragoneering, which tells us all we need to know about her. Never trust a woman who doesn’t love a fire-breathing cross between a dinosaur and a jumbo jet.
If you baulk at those names, by the way, don’t even think of persevering. Even more than the original show, this one is obsessed with the tongue-twisting minutiae of Martin’s imagination.
It is based on a 2018 chronicle called Fire & Blood, written in the style of a 1950s history textbook, with very little dialogue or description and a preponderance of noble family trees.
The TV version evokes this with a three-minute proclamation, beginning: ‘It is now the ninth year of King Viserys I Targaryen’s reign, 172 years before the death of the mad king Aerys…’
Much of the first episode continues in this vein, dumping information on the viewer in cartloads. Several early scenes feature the king’s council chamber, where bickering lords take it in turns to remind each other at length of their realm’s recent past.
All this is delivered in cod Shakespearean language with a great many ‘mayhaps’ and ‘mine lieges’.
Rhaenyra, who is 15 at the start, is expected to wait at her father’s table, filling goblets with wine. It’s a useful crash-course for her in Targaryen politics, though it does mean Milly Alcock has little to do for the first hour except hold a wine jug and practice looking like Emilia Clarke’s twin.
Arguments over the succession to her father’s Iron Throne quickly give the character more depth, with a connection to each dimension of the plot. Game Of Thrones worked as a collection of separate stories, slowly converging, but this prequel has a more conventional structure – with Rhaenyra at its centre. Later in the series, as the princess grows up, Emma D’Arcy takes over the part.
D’Arcy identifies as ‘non-binary’ and asks to be referred to as ‘they’ rather than ‘she’. In this, the star is like namesake Emma Corbin, who played Princess Diana in The Crown. It’s an odd thing, mayhaps, that non-binary actors should so often portray princesses, that most feminine of female archetypes.
Rhaenyra’s insipid father, King Viserys I, a man who makes Frank Spencer look decisive, is played by Paddy Considine. He wouldn’t have lasted ten minutes in Game Of Thrones, where even popular characters were lucky to live longer than three episodes.
House Of The Dragon has a different pace, and Viserys does survive for a while, though not entirely intact. That doesn’t mean this show lacks a taste for blood.
Torture, mass execution and fights to the death are enacted in psychotic detail. In particular, there is an obsession with childbirth. The opening episode, with Sian Brooke as the heavily pregnant queen, turns into a horror movie remake of Call The Midwife – the Texas Midwife Massacre.
A jousting tournament descends into a free-for-all brawl where the camera zooms in to replay every hatchet through the skull in gore-splattered slow motion.
And when the City Watch, commanded by the king’s scheming brother Daemon, launches a crackdown on crime, the ‘zero tolerance’ policy is taken to an extreme.
All the scum of King’s Landing are rounded up for punishment. Petty thieves have their hands chopped off. Robbers have their heads chopped off.
When a sex offender is caught (and aren’t half the men in Westeros sex offenders?), something else gets chopped off, in clinical close-up.
This brings us to the biggest name in the series – Matt Smith, who plays Daemon in a silver wig with his ears poking out like a pair of dragon’s wings.
Smith features in both the sex scenes that punctuate early episodes. Viewers who grew up with him on Doctor Who should be warned that one shot reveals a naked Daemon, from behind, with his pink rear looking like two slabs of pork on a butcher’s counter.
His friend, whose favours he has purchased, notices his lack of enthusiasm. ‘What troubles you, my prince?’ she trills.
When he turns around, careful camera angles hide the worst, though this attempt at modesty has an unlucky effect: Matt appears to have no genitalia, like Barbie’s friend Ken.
Believe me, if I could hijack a Tardis and travel back to a time when I hadn’t seen that, I would.
In another scene, shortly after his hopes of becoming king have been lifted and then dashed, Daemon organises an orgy. His heart isn’t in it – he can’t even be bothered to get undressed, for which small mercy we can all be grateful.
Instead, he indulges in the chief pastime of Westeros and makes a speech. All the naked orgiastes hold their poses, like a lewd tableaux at the old Windmill theatre.
One thing’s certain, fans of this lavish, spectacular fantasy show will never have to protest that they aren’t watching for the rude bits.
This time, when someone insists to you, ‘It’s the dragons I like,’ they’ll be telling the truth.
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