'Little Del Boy', 10, resells empty bottles of viral drink for profit

Prime of his life! Ten-year-old ‘little Del Boy’ is reselling empty bottles of viral energy drink Prime for profit on his mother’s eBay account

  • Charlie Smith, 10, is raking it in selling used bottles of viral energy drink, Prime 
  • Prime energy drink was created by YouTube superstars KSI and Logan Paul
  • Prime retails at £1.99 in the UK but has resold online for as much as £100 

A budding ten-year-old entrepreneur has made a tasty profit selling empty bottles of Prime energy drink online.

Charlie Smith braved supermarket queues last month to get his hands on the exclusive drink created by YouTube superstars Logan Paul and KSI. 

Charlie saw an opportunity to sell the empty bottles on his mother’s eBay account for a 17% profit once stocks of the viral drink sold out in the UK.

Today, The Northern Echo reported that Prime sells for as much as £100 a bottle in some parts of England.

‘Little Del Boy’ Charlie Smith, 10, says he would like to be a businessman when he is older

Prime drinks retail for £1.99 in the UK but have reached highs of £100 in parts of England

Charlie’s dad, Adam Smith, 38, said: ‘We think it’s stupid that he’s buying drinks that they’re obsessed with for £2.

‘But we can’t argue with him because he’s getting his money back on it.

‘It’s very normal for Charlie. He’s very good with his money.

‘He thinks it’s brilliant that he can drink it for free.

‘He likes trying to buy and sell anything to make a profit. Charlie’s a bit like a little Del Boy.’ 

Charlie’s first sale earned him £12 for five empty bottles of Prime, which normally retail at £1.99 in supermarkets.

Following this success, he has started paying other youngsters £1 for their empty bottles in the hope of pocketing a better margin on the open market.

Budding entrepreneur Charlie added: ‘I love it, I love making money. I want to be a businessman when I’m older.’   

Charlie started using a ‘Prime Tracker’ app on his smartphone in the leadup to Christmas to find out where and when they would be in stock in supermarkets, which allowed him to snag a collection of flavours.

But Charlie twigged he might be able to get his pocket money back when a school pal asked if they could buy some of the empty bottles he had accumulated.

Prime Tracker costs £0.89 on the App Store and is, at the time of writing, the No. 1 app in the UK shopping chart.

Charlie saw an opportunity when a schoolfriend offered to buy some of his empty bottles 

Charlie has been using an application to find Prime in stores before reselling the bottles 

Charlie, with help from his father, tried putting empty bottles on auction site eBay.

The empty bottles were snapped up for £2 more than the drinks retail for in supermarkets.

Since then, Charlie has started buying empty bottles from friends for £1 to resell them online. 

Adam said: ‘He got above the retail price of what they sell for a full bottle, which is ridiculous.

‘Now he’s trying to buy them off other people empty for £1 to try and re-sell them.

‘He’s got about 25 in his bedroom now. He’s been going through eBay but he was going to try and do Facebook Marketplace as well because there are other things there.’

Hundreds queue outside Aldi stores across the UK for the exclusive Prime energy drink 

KSI denied they were making the product scarce to increase its hype and desirability

Who are Logan Paul and KSI?

Logan Paul is a YouTuber, actor and social media personality who first found fame on the former video-sharing platform, Vine before becoming one of the most viewed personalities on YouTube. 

He created a new YouTube channel in August 2015, ‘Logan Paul Vlogs’, which now boasts over 23 million subscribers and over 5.8 billion views, making it one of the most viewed YouTube channels ever.

KSI, real name Olajide William Olatunji, reportedly earns £2.9 million ($4.5m) a year from his work on YouTube.

In 2016, the 26-year-old moved into a £4.5m mansion with three of his close friends, who were all part of a group of YouTubers dubbed as ‘The Sidemen’.

Source: dmarge.com 

Co-owners KSI and Logan Paul have denied that they are artificially lowering the supply to increase hype around the drink, which is already popular in the United States and reached UK shelves at the end of last year.

In response to chaotic scenes of shoppers scrambling for the drink in Aldi, KSI tweeted: ‘We’re not even trying to do that. 

‘We’re making loads of Prime daily, the demand is literally too high man.’

KSI criticised the shops reportedly reselling new bottles above retail price as a guest on Capital FM this week.

ASDA reneged after the rapper called them out for raising their prices to £2.50 a bottle. 

He agreed that ‘it is mad’ how people are behaving ‘for a drink’.

KSI and Logan Paul have nearly 50 million YouTube subscribers between them and are popular with younger audiences.

The pair have marked their new collaboration venture, Prime, as a healthy alternative to many energy drinks.

The drinks come in a range of flavours including Tropical Punch, Grape, Lemon Lime, Ice Pop and Blue Raspberry. 

The vast majority of each 500ml bottle is filtered water, mixed with 10 per cent coconut water.

The latter is good source of minerals like potassium, magnesium, calcium and sodium important components of in heart, skeletal and muscle health.

Cans of traditional energy drinks can contain more than 80g of sugar and have as much caffeine as three cups of coffee.

In comparison, Prime only has 2g of sugar per bottle, about 7 per cent of an adult’s recommended intake. It instead gets its sweetness from a substances Sucralose and Acesulfame K.

Prime also contains 113 per cent of the daily recommended intake of Vitamin A, 125 per cent of Vitamin E, 243 per cent of Vitamin B6 and 192 per cent of Vitamin B12.

Dietitians remain skeptical of the nutritional benefits of the drink, however. 

Duane Mellor, a registered dietitian and researcher at Aston Medical School in Birmingham, told MailOnline: ‘It seems to have a few more expensive ingredients than the average sports or energy drink in the form of branch chain amino acids.

‘These have been claimed to improve exercise performance, recovery and building muscle.

‘However, none of these claims have been accepted by regulators and should not be used when marketing products like this. It’s interesting that it uses a potassium salt as most sports products used sodium as that can help absorption of water, glucose and amino acids.

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